eve Sleep

Voted the UK’s number 1 start up for 2017 by StartUps 100, eve designs sleep products that are simply beautiful, and beautifully simple.


Echo Lima Romeo Design Ltd

My role

Senior Product Designer




User research, sketching, user interface designer, project management, prototyping, ability to work remotely.


Brief and approach

In an effort to educate and inform those on the hunt for a new mattress, eve were in need of a landing page that told their story.

Being relatively unknown in the UK market at the time, it was vital that the key selling points of eve’s proposition were communicated and were in keeping with their brand.

My approach was to keep the page to landing page convention, ensuring all of the content was short, sharp and to the point. Where possible, visual cues and content depicting trust and social proof were highlighted given the infancy of the brand at the time.

It was great working with the eve Sleep team.