The Cheese Society

The Cheese Society is a family-run cheesemonger based in Lincoln. Cheese is their passion and they particularly enjoy sourcing handmade British cheeses.

For

Dark Blue

My role

Senior Product Designer

When

2016

Skills

User surveys, site visit, sketching and wireframing, prototyping, user interface design, design system development, front-end development, email marketing.

…

Brief and approach

The Cheese Society is a family-run cheesemonger based in Lincoln. Their moderately successful e-commerce website needed some love and care. Back office processes were cumbersome, the payment process was confusing, and the visual design needed a face-lift. We moved their Magento operation onto the WooCommerce platform.

Given repeat bookings to the site were respectable, it was important that we had a clear understanding of how people navigated the site. We installed a program called Hotjar, which allowed us to watched numerous videos of real user sessions. We conducted surveys to answer our unknowns, and highlighted some low hanging fruit for improvement. All of these exercises gave us a great steer on where we needed to take the site.

Since launch, the client has been seeing record sales month on month, and soon year on year. Nothing better than seeing your work put a smile on a clients face!